Mind the Green Gap is a climate change research report produced by Instinctif Partners, exploring the disconnect between public concern about climate change and real behavioural action.
The report was approached as a structured editorial system rather than a collection of pages. Clear hierarchy, disciplined typography and modular layouts guide readers through insight, data and behavioural solutions without overwhelming them.
The final design translates dense research into an accessible, coherent narrative — enabling readers to quickly grasp key insights while engaging more deeply with the analysis. It demonstrates how editorial design can support strategic communication in complex subject areas.
