As the global landscape of work underwent a seismic shift, Aviva commissioned a comprehensive research study to explore the evolving relationship between UK employees, their finances, and their mental wellbeing. The goal was to transform complex data from over 2,000 participants into a compelling, high-impact editorial report that could guide employers through the "new realities of work".
Working closely with the project's Creative Director, I helped design a multi-chapter report that balances data-heavy insights with a clean, human-centric aesthetic. The layout uses a sophisticated visual hierarchy to demystify complex themes such as financial resilience, hybrid working, and personality-led wellbeing
The report features a fully interactive navigation bar and clickable table of contents, allowing readers to jump seamlessly between chapters and recommendations. As well as interactive content like buttons and windows.
Award-winning
The Age of Ambiguity series was an award-winning campaign, recognized across the industry for its impactful use of research and design. It secured multiple wins, including Thought Leadership Initiative of the Year at the Headlinemoney Awards and Best Use of Research at the PR Moment Awards.
Access the report here.
