My role was to architect a sophisticated sub-brand from the ground up, translating complex research into a cohesive, narrative-led experience.
From the structural rigour of the three reports designed to the art direction of its social media assets and website, I engineered a modular identity that balances typographic precision with high-impact data visualisation, ensuring brand authority across every physical and digital touchpoint.
I executed and oversaw a multi-channel campaign to launch the primary report, collaborating with the marketing team to translate deep-dive data into a strategic digital ecosystem. I deconstructed the research into smaller insights and art directed the social media campaign, ensuring brand consistency across Instinctif’s channels.
Launch video
In addition to developing a cohesive brand identity and social campaign, I led the creation of a modular, digital-first brand toolkit, brand guidelines and dynamic templates for the whole team.
The launch established the Instinctif Change Index as a premier thought-leadership platform. By leading this project, I ensured the research achieved a professional, authoritative presence across all channels. Crucially, the project met its primary commercial objective by driving new business, proving the value of a high-fidelity brand rollout in communicating global insights to a specialist audience.
